For a film that centre's around one of America's most notable Presidents. the marketing team at Dreamworks have unsurprisingly opted to have Lincoln himself at the heart of the poster. Note the angle of the picture obscures much of Day-Lewis' face. One reason for this was that there was a lot of anticipation surrounding Day-Lewis and how he'd look like in the role. Alternatively, the obscured nature of the photo could connote this idea of how little we knew of Lincoln's life behind closed doors, thus suggesting that the film will uncover the secrets of his life. The image itself conveys a dour looking Lincoln; this is conveyed through his body language (looking downwards with a straight face), and the colouring of the image, which is in black and white. Looking downwards symbolically connotes the idea of reflection, looking back on his life. As well as this, it could be inferred that the dark nature of the picture acts as a metaphor for his life, surrounded in hardships. The poster lacks a tagline, perhaps to its detriment, but actually I think the minimalist approach of the poster is a positive thing, and could perhaps become tacky with an added tagline, along with a list of the cast. Therefore, I'm a fan of this simplistic style of poster and I think its ambiguous nature teases the audience effectively...
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