Argo's poster for me is one of the most intriguing; everything about it is mysterious, and it accurately conveys the film's thriller genre- nothing misleading this time. The tagline is also brilliant- having not seen the film, the tagline doesn't necessarily make sense, but it connotes ideas of deception, violence and an underlying sense of danger. Also in terms of the text, I like how the film is being labelled as a 'declassified true story'. The word 'declassified' insinuates something that is mysterious, hidden from public interest for all these years (the events of the film take place in the 70's)- this makes the film wholly more interesting, making the viewer wonder what it is thats been kept from them. The red streak accross the poster is most certainly eye-catching, indexically connoting violence and bloodshed. The imagery in the middle of the poster, men and women running with panic-stricken faces, further reinforces the idea that danger is going to be present in the film. Also, Ben Affleck's face appears worried; this is connoted through his wide-eyes, looking out the corner of his eye's at some unknown danger, which in turn makes the audience more encaptured with what the film is about. This poster, like many in these series, uses a minimalist approach using, in the main part, Ben Affleck's face to capture the attention of the casual viewer. It's also ambiguous, although there is enough danger to suggest to the audience that this film will be a high-octane, fast paced thrill ride.
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