Thursday 26 September 2013

Oscar Movie Poster Series #8: Life of Pi

Another book-to-movie adaptation next, as Ang Lee brings to life the philosophical adventure of a boy and a tiger in an, um... boat at sea. The vibrant poster is below:
 

There were other posters for this film, but this one, for me, is my favourite. This poster definitely has the most going on, and it's also possibly the most unique, a tiger and its hypnotic eyes at the centre of the poster. In other words, it's epic. The stylised nature of this poster is excellent, and is testament to whomever had the patience to put this poster together; the numerous images are all intiguing. Indeed, I envisage a viewer coul look at this poster for ages, snapshots of this tale, all of which are beautiful, all of which are frustratingly ambiguous. The poster has this hypnotic style; its vibrant colours connote a sense of exoticness and thrilling adventure. The tiger at the centre-piece of the poster is also influential- its piercing eyes look out, capuring the attention of the viewer. The way the tiger is strewn accross snapshots of the film act as a metaphor for the significance of the tiger. The tagline reinforces the epic nature of the poster; 'take the journey' suggests the film is like an experience, not just any old film. The poster is evidently more focused on the intriguing nature of the films narrative; I can tell this due to the omittance of the cast, both in text and in the image itself, but, however, I think the posters unusual nature is still equally effective (if not more so) in getting cinema-goers through the door. In summation, this is one of my favourite posters, playing on the entrancing and mystical nature of the films themes, conveying these ideas in a way thats mysterious and attractive to potential customers.

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